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Health Behavior and Health Education: Theory, Research, and Practice |
Dr. Viswanath co-edited the 4th edition of the classic public health
textbook, Health Behavior and Health Education: Theory, Research, and
Practice. This book offers a comprehensive analysis of health behavior
theories that are most relevant to health education. Released by
Wiley/Jossey-Bass Publisher in the fall of 2008, this edition includes
substantial new content on current and emerging theories of health
communication, e-health, culturally diverse communities, health
promotion, the impact of stress, the importance of networks and
community, social marketing, and evaluation. Dr. Viswanath also
authored three chapters in the book that focus on models of
interpersonal health behavior, communication theory, and health
behavior change.
To purchase this book, click here. |
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The International Encyclopedia of Communication |
The International Encyclopedia of Communication is a 12-volume set that is
intended to be a definitive reference work in the field of
communication studies. Dr. Viswanath is the editor of the Social and
Behavioral Research section.
To purchase this book, click here. |
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Mass Media, Social Control, and Social Change: A Macrosocial Perspective |
Dr. Viswanath co-edited the first edition of this textbook. The book explores the role of mass media as agents of social control and change. The book's 17 chapters explore such topics as:
- the effect of mass media on opinion formation
- social control, social change, and the knowledge gap hypothesis
- community structure, reporter specialization, and content diversity
- from aggressive to injury-sensitive traffic crash stories
- entertainment-education media strategies for social change
- the mass media's role in the regulation of protest groups
- journalistic occupational development and discourses of power
To purchase this book, click here. |
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The Role of the Media in Promoting and Reducing Tobacco Use |
A recent Federal Government report provided strong evidence that mass
media has both the power to encourage and discourage tobacco use among
teenagers. The report The Role of the Media in Promoting and Reducing Tobacco Use,
released by the National Cancer Institute, along with leaders from the
federal government and the nation's public health community, is one of
the most conclusive reports on the issue to date.
This piece is the 19th monograph of the NCI's Tobacco Control Monograph Series.
To download a pdf version or order a printed copy, click here.
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