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The International Encyclopedia of Communication

The International Encyclopedia of CommunicationThe International Encyclopedia of Communication is a 12-volume set that is intended to be a definitive reference work in the field of communication studies. Dr. Viswanath is the editor of the Social and Behavioral Research section.
http://www.wiley.com/WileyCDA/WileyTitle/productCd-1405131993.html

Health Behavior and Health Education: Theory, Research, and Practice

Health Behavior and Health Education text bookDr. Viswanath co-edited the 4th edition of this classic public health textbook that offers a comprehensive analysis of health behavior theories that are most relevant to health education. Released by Wiley/Jossey-Bass Publisher in the fall of 2008, this edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation. Dr. Viswanath also authored the three chapters that focus on models of interpersonal health behavior, communication theory, and health behavior change.
http://www.wiley.com/WileyCDA/WileyTitle/productCd-0787996149.html

The Role of the Media in Promoting and Reducing Tobacco Use

Dr. Viswanath was a senior editor of this federal government report that provided strong evidence that mass media has the power to both encourage and discourage tobacco use among teenagers. The report, released by the National Cancer Institute (NCI) along with leaders from the federal government and the nation's public health community, is one of the most conclusive reports on the issue to date. This piece is the 19th monograph of the NCI's Tobacco Control Monograph Series.
http://cancercontrol.cancer.gov/tcrb/monographs/19/index.html

Mass Media, Social Control, and Social Change: A Macrosocial Perspective

Dr. Viswanath co-edited the first edition of this textbook that explores the role of mass media as agents of social control and change. The book's 17 chapters include such topics as:

  • The effect of mass media on opinion formation
  • Social control, social change, and the knowledge gap hypothesis
  • Community structure, reporter specialization, and content diversity
  • From aggressive to injury-sensitive traffic crash stories
  • Entertainment-education media strategies for social change
  • The role of the mass media in the regulation of protest groups
  • Journalistic occupational development and discourses of power

http://www.amazon.com/Mass-Media-Social-Control-Change/dp/0813826829

Book chapters

Viswanath K. Health Communication. Oxford Handbook of Public Health Practice, 3rd Ed. Oxford, UK: Oxford University Press; 244-255.

Galarce E, Ramanadhan SR, Viswanath K. Health Information Seeking. (In press) Handbook of Health Communication. Routledge.

2011

Blake K, Flynt-Wallington S, Viswanath K. Health communication channel preferences by class, race, and place. In: Kreps G, editor. Health communication: building the evidence base in cancer control. Cresskill (NJ): Hampton Press; 2011. p. 149-174.

Loken B, Viswanath K, Wakefield MA. Controlling Obesity: Lessons Learned from Tobacco Control and Tobacco Marketing Research. In: Batra R, Keller PA, Strecher VJ, editors. Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. New York: M.E. Sharpe; 2011. p. 359-371.

2009

Viswanath K, Flynt-Wallington S, Blake KD. Media effects and population health. In: Nabi R, Oliver MB, editors. The SAGE handbook of media processes and effects. Thousand Oaks (CA): SAGE Publications; 2009. p. 313-29.

Viswanath K, Emmons, KM. Health communication in addressing cancer disparities. In: Koh H, editors. Toward the elimination of cancer disparities: a clinical and public health perspective. New York: Springer; 2009. p. 277-98.

Finnegan JR, Viswanath K. Communication theory and health behavior change: the media studies framework. In: Glanz K, Rimer B, Viswanath K, editors. Health behavior and health education: theory, research, and practice. 4th ed. San Francisco: Jossey-Bass. p. 363-87. (Extensively revised from previous editions)

2008

Viswanath K. Perspectives on models of interpersonal health behavior. In: Glanz K, Rimer B, Viswanath K, editors. Health behavior and health education: theory, research, and practice. 4th ed. San Francisco: Jossey-Bass; 2008. p. 271-81.

Glanz K, Rimer B, Viswanath K. Theory, research, and practice in health behavior and health education. In: Glanz K, Rimer B, Viswanath K, editors. Health behavior and health education: theory, research, and practice. 4th ed. San Francisco: Jossey-Bass; 2008. p. 23-40.

Glanz K, Rimer B, Viswanath K. The scope of health behavior. In: Glanz K, Rimer B, Viswanath K, editors. Health behavior and health education: theory, research, and practice. 4th ed. San Francisco: Jossey-Bass; 2008. p. 3-22.

Wakefield M, Davis R, Gilpin E, Loken B, Viswanath K. Future directions. In: Davis R, Gilpin E, Loken B, Viswanath K, Wakefield M, editors. Monograph 19: the role of the media in promoting and reducing tobacco use. Bethesda (MD): US National Institutes of Health, National Cancer Institute; 2008. p. 597-618.

Viswanath K, Davis R, Gilpin E, Loken B, Wakefield M. Theoretical underpinnings of media research in tobacco control and tobacco promotion. In: Davis R, Gilpin E, Loken B, Viswanath K, Wakefield M, editors. Monograph 19: the role of the media in promoting and reducing tobacco use. Bethesda (MD): US National Institutes of Health, National Cancer Institute; 2008. p. 25-50.

Viswanath K, Davis R, Gilpin E, Loken B, Wakefield M. Overview and conclusions. In: Davis R, Gilpin E, Loken B, Viswanath K, Wakefield M, editors. Monograph 19: the role of the media in promoting and reducing tobacco use. Bethesda (MD): US National Institutes of Health, National Cancer Institute; 2008. p. 3-24.

Balasubramanian K, Viswanath K. Beauty & The Beast: economic liberalization, advertising and construction of beauty in Indian advertising. In: Karan K, Frith K, editors. Commercializing women: images of Asian women in the media. Cresskill (NJ): Hampton Press; 2008. p. 119-141.

Viswanath K. Social capital and health communications. In: Kawachi I, Subramanian SV, Kim D, editors. Social capital and health. New York: Springer; 2008. p. 259-71.

2007

Viswanath K, Ramanadhan SR, Kontos EZ. Mass media and population health: a macrosocial view. In: Galea S, editor. Macrosocial determinants of population health. New York: Springer; 2007. p. 275-94.

Viswanath K, Lee KK. Ethnic media in the United States. In: Waters MC, Ueda R, editors. The new Americans. Cambridge (MA): Harvard University Press; 2007. p. 202-13.

2006

Viswanath K. Public communications and its role in reducing and eliminating health disparities. In: Thomson GE, Mitchell F, Williams MB, editors. Examining the health disparities research plan of the National Institutes of Health: unfinished business. Washington (DC): Institute of Medicine; 2006. p. 215-53.

2003

Viswanath K. AOL-TWX merger underscores need for more research. In: Demers D, editor. Global media news reader. Spokane (WA): Marquette Books; 2003. p. 257-62.

2002

Viswanath K, Finnegan JR. Community health campaigns and secular trends: insights from the Minnesota Heart Health Program and community trials in heart disease prevention. In: Hornik R, editor. Public health communication: evidence for behavior change. New York: Lawrence Erlbaum Associates; 2002. p. 289-312.

Finnegan JR, Viswanath K. Communication theory and health behavior change: the media studies framework. In: Glanz K, Lewis FM, Rimer BK, editors. Health behavior and health education: theory, research and practice. 3rd ed. San Francisco: Jossey-Bass; 2002. p. 361-88.

2001

Viswanath K, Zheng LB. Transnational advertising. In: Gudykunst WB, Mody B, editors. Handbook of international and intercultural communication. 2nd ed. Thousand Oaks (CA): SAGE Publications; 2001. p. 359-80.

2000

Viswanath K, Karan K. Maldives. In: Gunaratne SA, editor. Handbook of the media in Asia. New Delhi (India): SAGE Publications; 2000. p. 118-31.

Viswanath K, Karan K. India. In: Gunaratne SA, editor. Handbook of the media in Asia. New Delhi (India): SAGE Publications; 2000. p. 84-117.

Finnegan JR, Viswanath, K. Communication theory and health behavior change. In: Breslow L, editor. Encyclopedia of Public Health. New York: Macmillan Reference; 2000.

1999

Finnegan JR, Viswanath K. Mass media and community health promotion. In: Bracht N, editor. Health promotion at the community level. 2nd ed. Thousand Oaks (CA): SAGE Publications; 1999. p. 119-26.

Viswanath K, Demers D. Mass media from a macrosocial perspective. In: Demers D, Viswanath K, editors. Mass media, social control and social change: a macrosocial perspective. Ames (IA): Iowa State University Press; 1999. p. 3-30.

Demers D, Viswanath K. What promotes or hinders the role of mass media as an agent of social control or social change? In: Demers D, Viswanath K, editors. Mass media, social control and social change: a macrosocial perspective. Ames (IA): Iowa State University Press; 1999. p. 419-25.

1997

Finnegan JR, Viswanath K. Communication theory and health behavior change. In: Glanz K, Lewis FM, Rimer BK, editors. Health behavior and health education: theory, research and practice. 2nd ed. San Francisco: Jossey-Bass; 1997. p. 313-41.

1996

Viswanath K. Elisabeth Noelle-Neumann 1916 -. In: Signorielli N, editor. Women in communication. Westport (CT): Greenwood Press; 1996. p. 300-11.

Viswanath K, Finnegan JR. The knowledge gap hypothesis: twenty-five years later. In: Burleson B, editor. Communication yearbook 19. Thousand Oaks (CA): SAGE Publications; 1996. p. 187-227.

1993

Viswanath K, Kosicki GM, Creedon PJ. Women in mass communication education: progress, problems and prospects. In: Creedon PJ, editor. Women in mass communication: challenging gender values. 2nd ed. Newbury Park (CA): SAGE Publications; 1993. p. 237-63.

1989

Finnegan JR, Viswanath K. Health and communication: medical and public health influences on the research agenda. In: Berlin-Ray E, Donohew L, editors. Communication and health: systems and applications. New York: Erlbaum; 1989. p. 9-24.

Finnegan JR, Bracht N, Viswanath K. Community power and leadership analysis in lifestyle campaigns. In: Salmon CT, editor. Information campaigns: balancing social values and social change. Newbury Park (CA): SAGE Publications; 1989. p. 54-84.

Encyclopedia entries

Viswanath K. Health communication. In: Donsbach W, editor. The international encyclopedia of communication. [Online] Available from: Blackwell Reference Online. West Sussex (UK): Wiley-Blackwell; 2008. [Cited 2009 3 January]

Ramanadhan S, Viswanath K. Communication inequality. In: Donsbach, W, editor. The international encyclopedia of communication. [Online] Available from: Blackwell Reference Online. West Sussex (UK): Wiley-Blackwell; 2008. [Cited 2009 3 January]

Koch-Weser S, Karan K, Viswanath K. Social capital and communication in health. In: Donsbach W, editor. The international encyclopedia of communication. [Online] Available from: Blackwell Reference Online. West Sussex (UK): Wiley-Blackwell; 2008. [Cited 2009 3 January]

Updated on May 23, 2014
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